A Kaleidoscopic Animation Explores the Persuasive and Emotional Power of Color in Communication

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Animation
Design

#color theory
#video

A Kaleidoscopic Animation Explores the Persuasive and Emotional Power of Color in Communication

“Color is a challenge,” says designer and Pentagram partner Eddie Opara in a trippy and instructive animation that explains why certain shades resonate with our emotions and prompt us to act. Directed by Oddfellows as part of Adobe’s Creativity, Explained series, the educational segment explores facets of color theory and its subjective nature in relation to graphic design. Opara shares that while most hues are associated with an emotional response—red, for example, is often tied to energy, enthusiasm, and excitement, while yellow tends to be idealistic and warm—context is always key.

Watch the first episode featuring designer Erik Spiekermann and the importance of typography below.

#color theory
#video

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